The slogan encouraged people to associate the Kit Kat bar with taking a break from work.
#Take a break kitkat tv#
In 1957 the slogan “Have a break, have a Kit Kat” was used alongside their TV commercials to promote the bar as workers chocolate. This was a great way for Rowntree’s to promote the Kit Kat bar to its target audience. Not everyone could afford to have a television, but as time went on and prices dropped they became more affordable for the working class. Television was a new source of advertisement and a very expensive one too. 1955 marked the first year of advertising the product on television. It was during this time that the company changed the wrapper from red to blue and dropped “Chocolate Crisp” from its title. Kit Kat had blue packaging throughout WWII.Ī shortage of milk during WWII forced Rowntree’s to switch from milk chocolate to dark chocolate in its Kit Kat bars. This was a positive time for Kit Kat, as sales dropped dramatically during the wartime. However, once the war was over, it reverted back to its original recipe and packaging. The change of ingredients made the chocolate bar not as tasty, and this was a worry for the company.ĭuring this time they even changed their advertising to read “No more chocolate crisp until after the war”, hoping that it would keep people’s interest and loyalty. This meant that during the war some of the ingredients in the bar had to be changed due to rationing. The chocolate coated wafer bar was launched just before World War 2. War time rations caused the Kit-Kat recipe to change. It wasn’t until 1949 when the words “Chocolate Crisp” was dropped from the title and it became just Kit Kat. It has been recorded as being used to describe food snacks since as early as the 18 th century and it is also said that the name comes from a meeting point in London called the Kit Cat Club. It’s uncertain exactly where the name Kit Kat originated as there are multiple places it may have come from. When the product was launched it was called “Rowntree’s Chocolate Crisp”, and was renamed to Kit Kat Chocolate Crisp two years later. The Kit Kar bar has had different names over the years. The first Kit Kat chocolate bar was a 4 finger chocolate wafer bar. Kit Kat was first launched in London on August 29, 1935.
Here are 9 mouth-watering facts about Kit Kats! Kit Kat is 87 years old. All it takes is five letters to communicate one legendary message.Kit Kat is a much loved chocolate bar that has been enjoyed across the world for many years.īut where did it come from and why do we rely on it so much? Stephanie Scales, Senior Brand Manager KitKat & Biscuits, adds: “KitKat has famously encouraged people to have a break for decades, and this poster took that one step further, encouraging people to have a break without explicitly saying it. Even though we’re depicting the copywriter having a break, we certainly won’t be taking one ourselves – even after 66 years, there are still so many stories we can tell for our brilliant KitKat clients.” Tom Drew, Executive Creative Director at Wunderman Thompson UK, comments: "Ten years from the first half-finished billboard, the KitKat slogan is stronger than ever. In a survey run by Wunderman Thompson UK, well over half of people not only identified the brand, but also understood the brand message, demonstrating the power of the ‘Have a Break, Have a KitKat’ tagline. The poster shows only the five letters of ‘Have a’ in white text on a distinctive red background, with the space bar blinking where you would expect to see the word ‘Break’. Going live this week at the O2 Arena in London, the poster brings the spirit of the brand to life in a way that only KitKat can… by taking a break halfway through creating the ad. Embracing the heritage of the brand, Wunderman Thompson UK has created a unique type of digital out-of-home poster. Now KitKat has gone one step further, pushing the boundaries of how many letters are needed on a poster to understand a brand message. KitKat introduced its ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world.
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